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Ideas Que Pegan

ISBN 10 : 9788483566183
ISBN 13 : 8483566184

Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren...



Made To Stick

ISBN 10 : 9781407008240
ISBN 13 : 1407008242

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? ..


Switch

ISBN 10 : 9781448108213
ISBN 13 : 1448108217

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rat..


Cambia El Chip

ISBN 10 : 9788498751062
ISBN 13 : 8498751063

“Más vale malo conocido que bueno por conocer”. Éste es uno de nuestros dichos más populares. ¿Padecemos una resistencia natural al cambio? ¿Por qué nos oponemos a cualqu..


Contagious

ISBN 10 : 9781451686593
ISBN 13 : 1451686595

New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people ta..


Dec Dete

ISBN 10 : 9788498753783
ISBN 13 : 8498753783

Decisiones, decisiones, decisiones. Nos enfrentamos a cientos de ellas todos los días, incluso miles. Pero ¿cómo podemos saber si estamos tomando las correctas? En Decídete, Ch..


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