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Services Marketing Interactive Approach

Pub Date : 2013-02-15 | Author : Raymond P. Fisk | Publisher : Cengage Learning

ISBN 10 : 9781285663449
ISBN 13 : 1285663446

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic ..

Services Marketing

Pub Date : 2013-02-12 | Author : Raymond P. Fisk | Publisher : Thomson South-Western

ISBN 10 : 1285193903
ISBN 13 : 9781285193908

Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. T..

Interactive Services Marketing

Pub Date : 2003-07 | Author : Raymond P. Fisk | Publisher : Houghton Mifflin College Division

ISBN 10 : 0618312846
ISBN 13 : 9780618312849

Interactive Services Marketing covers the essentials of services marketing—with particular emphasis on the theater model and the impact of technology. The text features a dynamic..

The Financial Services Marketing Handbook

Pub Date : 2012-04-03 | Author : Evelyn Ehrlich | Publisher : John Wiley & Sons

ISBN 10 : 9781118065716
ISBN 13 : 1118065719

"The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Market..

Visual Content Marketing

Pub Date : 2016-04-18 | Author : Stephen Gamble | Publisher : John Wiley & Sons

ISBN 10 : 9781119157434
ISBN 13 : 1119157439

Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex..

Services Marketing Concepts Strategies Cases

Pub Date : 2016-01-01 | Author : K. Douglas Hoffman | Publisher : Cengage Learning

ISBN 10 : 9781305855595
ISBN 13 : 1305855590

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, ..

Social Media Marketing A Strategic Approach

Pub Date : 2012-03-09 | Author : Melissa Barker | Publisher : Cengage Learning

ISBN 10 : 9781285402147
ISBN 13 : 1285402146

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing succes..

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